Value and Values 🙌💖

This came up a lot last week at our peer networking sessions. 🤔

It's hard to put a finger on who you want to work with, or who your client is.
We often start thinking about age/ gender/ level of wealth/ industry type.

But, really, I think it comes down to those two words:
Value
Values

Does your prospective client see the value in what you do? ✅
And do they share your values? ✅

If those two things are right, then the relationship is going to be successful.

Sharing your values with your potential clients will help them pick the professional they want to work with.